blue ocean strategy pdf summary
The alternative is to make your competitors irrelevant through innovation and creating your own market. Chan Kim and Renée Mauborgne argue that the solution to business growth and success is to operate in an uncontested market which they call a blue ocean in contrast to a red ocean a marketplace where fierce competition has stained the water with the blood of the combatants.
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Chipotle fresh food is not as cheap but consumers desire this.
. In Blue Ocean Strategy W. Reach beyond existing demand. They observe that much of the literature on business strategy.
Instead of dividing up exist-ingand often shrinkingdemand and benchmarking competi-tors blue ocean strategy is about growing demand and breaking. Get the strategic sequence right. Winning is zero-sum against competitors.
Blue Ocean Strategy. Excess in the attributes and services offered which happens through the effort to imitate the competition. Strategy fair and visual communication.
Formulating Blue Ocean Strategy. Summary - Blue Ocean Strategy To understand blue ocean strategy one must understand the breakdown involved in the strategy. Blue Ocean Strategy provides a systematic approach to making the competition irrelevant.
Blue Ocean Shift Book Summary PDF. Blue Ocean Strategy. Four Steps of Visualizing Strategy.
The set of decisions a firm makes to create blue oceans. Blue Ocean Strategy Create uncontested market space. Make the competition irrelevant.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Untapped market space free of competition where firms can create customers. This new market is called your blue ocean.
The book is for founders entrepreneurs marketers or anyone else interested in creating unique value for customer. Trade off value for cost. Synopsis Blue Ocean Strategy challenges the common belief that you have to outcompete your business rivals to achieve sustained profitability.
This includes startups that want to avoid competition. The four steps include visual awakening visual exploration visual. Noncustomers into customers blue ocean strategy provides a clear four-step process to break away from the competition and create a blue ocean of strong profitable growth.
BLUE OCEAN STRATEGY book summary PDF C O S T WHAT IS VALUE INNOVATION Valu e Innovation is the simultaneous pursuit of differentiation and low cost creating a leap in value for both buyers and the company. Chipotle existing demand lied in the unhealthy yet fast food market. Chipotle Quick service healthy food.
In this frame-changing book Chan Kim and Renée Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Chan Kim and Renée Mauborgne are. Differentiation and low cost.
Focus on the big picture not the numbers. The blue ocean strategy will diverge from that used by other industryplayersbecauseyourelookingacrossalternatives rather than solely attempting to be better than the established players. Implement Tipping Point Leadership and Fair Process Approach.
Blue Ocean Strategy - Page 1. Focus on the big picture not the numbers. Overcome key organizational hurdles.
Blue Ocean Strategy - Including Examples And PDF Download. The blue ocean strategy will be clear-cut and easy to communicate meaning it will be able to be described in a tagline that is compelling and. Creating an increase in value.
The concept of Value Innovation is developed by Chan Kim and Renée Mauborgne and is the cornerstone of market-creating strategy. Simultaneously increase value and decrease cost. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
The best way to beat your competition is in fact to stop competing against them. It doesnt just compete with other businesses but it offers something new and different to consumers. You should not narrow your vision by looking only at competitors from within your industry.
Blue oceans have the potential to provide rapid profit growth. This includes the overview of blue and red oceans the paradox involved in the strategy how to move toward the blue ocean strategy and the strategies defining characteristics barriers and consistency. This blog article is a overview of some of the key points of the book by W.
Make the competition irrelevant. Differentiation or low cost. Build execution into strategy.
It is built based on our strategy practices in the field with. Blue Ocean Strategy offers a systematic approach for making the competition irrelevant by creating uncontested market space. The four steps of visualizing strategy builds on the six paths of creating blue.
Proper execution of a Blue Ocean Strategy requires alignment of 3 propositionscomponents People Must motivate employees to execute strategy Value Must develop an offering attractive to buyers Profit Must enable company to make a profit. Chan Kim and Renée Mauborgne. Create uncontested market space.
The Blue Ocean strategy is to create an untapped space in the market. Create and capture new demand. Oceans and involves a lot of visual stimulation in order to unlock peoples.
Established markets with entrenched industry practices and intense competition for profits. As well as established businesses that want to. Red Ocean Versus Blue Ocean Strategy Red Ocean Strategy Compete in existing market space.
In other words when you go head-to-head against rivals for a share of the existing market this is like competing in a red ocean wherethewayyoucompeteisbybenchmarkingyourcompetitionandtryingtooutdothemAmuchbetterstrategyistolookforblue. Reach beyond existing demand. Red ocean strategy Blue ocean strategy Compete in existing market space.
The blue ocean strategy empowers organizations to create entirely new markets for themselves instead of battling competitors in increasingly crowded territory. An innovative business is one that creates value for the consumer. Plus it offers an alternative.
The four-step process is designed around the concepts and analytic tools of blue ocean strategy and fair process.
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